1. Who we are
Controller: Sentaro AB Org.nr: 559350-3120 Address: Birger Jarlsgatan 57, 113 56 Stockholm, Sweden Contact: privacy@sentaro.ai Last updated: 2026-02-19
2. What cookies are
Cookies are small text files stored on your device when you visit a website. We also use similar technologies (such as pixels and local storage) for similar purposes. Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (stored for a set period).
3. Why we use cookies
- Necessary: to operate the website, maintain security, and store your cookie preferences.
- Analytics: to understand and improve website performance (e.g., Google Analytics).
- Marketing: to measure marketing campaigns and ad performance (e.g., Meta/Facebook and LinkedIn).
- Marketing automation: to support forms, lead management, and communications (HubSpot).
4. Your choices (consent and withdrawal)
Non-essential cookies (analytics, marketing, and marketing automation) are used only if you consent. You can change or withdraw your consent at any time via the "Cookie settings" link in the footer.
Withdrawing consent does not affect the lawfulness of processing based on consent before it was withdrawn.
5. Cookies and providers we use
The exact cookies may vary depending on configuration and vendor updates. The tables below describe common cookies used by our providers and typical storage durations.
5.1 Necessary cookies (examples)
| Provider | Cookie / Identifier | Purpose | Duration |
|---|---|---|---|
| Sentaro AB | consent_id / cookie_consent / sentaro_locale_preference | Stores your cookie choices, locale and consent state. | 6-12 months |
| HubSpot (consent functionality) | __hs_cookie_cat_pref | Stores the categories you consented to. | 6 months |
| HubSpot (banner preferences) | __hs_opt_out / __hs_do_not_track | Remembers opt-out / do-not-track choices for HubSpot tracking. | 6 months |
| HubSpot (banner behavior) | __hs_initial_opt_in | Prevents repeated banner display in certain browsing modes. | 7 days |
| Supabase via Vercel Web Analytics | __cf_bm | Set by Cloudflare, needed for Bot Management. | 1 hour |
5.2 Analytics (Google Analytics 4)
| Provider | Cookie / Identifier | Purpose | Duration |
|---|---|---|---|
| _ga | Distinguishes users for analytics reporting. | 2 years | |
| _ga_[container-id] | Persists session state for analytics. | 2 years (configurable in GA4) |
5.3 Marketing automation (HubSpot)
We use HubSpot for marketing automation, including forms, lead management, and communications. HubSpot may set cookies to track sessions, measure interactions, and deduplicate contacts after form submissions.
| Provider | Cookie / Identifier | Purpose | Duration |
|---|---|---|---|
| HubSpot | __hstc | Main visitor tracking cookie (timestamps, session number, etc.). | 6 months |
| HubSpot | hubspotutk | Visitor identity token; used on form submission and contact deduplication. | 6 months |
| HubSpot | __hssc | Session cookie used to count sessions and pageviews within a session. | 30 minutes |
| HubSpot | __hssrc | Set when the session cookie changes; indicates a new session. | Session |
| HubSpot (optional, if chat is enabled) | messagesUtk | Recognizes chat visitors and helps load conversation history (if enabled). | 6 months |
5.4 Marketing (Meta/Facebook and LinkedIn)
If you consent to marketing cookies, we use tracking to measure ad performance and improve targeting.
Meta (Facebook)
| Provider | Cookie / Identifier | Purpose | Duration |
|---|---|---|---|
| Meta | _fbp | Identifies browsers for advertising and site analytics services. | 90 days |
| Meta | _fbc (if used) | Stores click identifier for attribution (derived from fbclid). | 90 days |
LinkedIn Insight Tag
| Provider | Cookie / Identifier | Purpose | Duration |
|---|---|---|---|
| lidc | Data center selection / routing. | 24 hours | |
| li_gc / li_mc | Stores/enforces cookie consent state (guest/member). | 6 months | |
| bcookie / bscookie | Browser identification and security features. | 1 year | |
| UserMatchHistory | Ads ID syncing (used for advertising / measurement). | 30 days | |
| AnalyticsSyncHistory | Stores when a sync took place with analytics cookies. | 30 days | |
| lms_ads / lms_analytics | Identifies LinkedIn members off LinkedIn for advertising / analytics. | 30 days | |
| li_sugr | Probabilistic match of a user's identity. | 90 days |
6. Consent record (consent log)
To demonstrate and manage your cookie choices, we keep a record of your consent decision (e.g., a consent ID, timestamp, categories selected, and policy version). We retain consent records for up to 3 years unless a shorter period is required.
7. International transfers
Some providers may process data outside Sweden/EEA. Where applicable, such transfers are protected using appropriate safeguards (for example, standard contractual clauses) and vendor security measures.
8. How to manage cookies in your browser
You can also delete or block cookies via your browser settings. If you block necessary cookies, parts of the website may not function correctly.
9. Updates to this policy
We may update this Cookie Policy from time to time. The "Last updated" date indicates when it was last revised.